Exhibit at the 2023 Preview & 2022 Holiday Market
May 24, 2022 | Have you made plans to attend The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas? At the September toy show, the play community will gather to introduce new products for Q4 2023, spotlight ’22 holiday hits to buyers and media, and participate in highly-anticipated networking and celebratory events – all under one roof.
Here are the top reasons to attend the show, taking place Tuesday, September 20 to Thursday, September 22 at the Dallas Market Center:
Multiple top North American retailers are planning to attend the Preview & Holiday Market, including Walmart, Target, Barnes & Noble, IT’SUGAR, Learning Express, Spencer's, Urban Outfitters, and others. Buyers from these outlets will be scouting new toys and games across every category – including fidget toys, licensed and non-licensed toys, games and puzzles, STEAM toys, arts & crafts, and outdoor toys for every age group.
"Learning Express merchants are excited to be attending the Preview & Holiday Market after a two-year hiatus,” said Lisa Visco, vice president of merchandising for Learning Express. “This show helps us reconnect with our vendors prior to the all-important fourth quarter and allows us to see products for the following year in time to give input that may help to make the product more successful at retail. This is a show that can’t be missed in our opinion, and we look forward to seeing our vendors there."
In addition to mass, long-lead, and specialty retailers, the event will also be open to distributors, sales reps, trade guests, and press.
Double the Opportunities
The Preview & Holiday Market will provide show attendees with new opportunities to do double the business; companies can use the show to preview their innovative product for next year while also helping buyers fill holes for the upcoming holiday season.
Exhibiting companies will have the option to display their toys in closed, open, or hybrid booths to accommodate both private appointments as well as walk-in business from both buyers and the press.
Network, Network, Network
Following the first day of business, attendees will have the opportunity to reconnect with their fellow toy colleagues at The Toy Foundation’s Toy of the Year (TOTY) Awards and Opening Night Party. The award show’s new fall timeline will allow companies to promote their TOTY-nominated products and brands to the media during the critical holiday shopping season, as well as celebrate the philanthropic work of the toy industry, while the Opening Night Party will invite guests to mingle and network with industry friends both new and old.
Companies that would like to exhibit at the Preview & Holiday Market may contact their respective account executive. Company names beginning with A–G may contact Simon Yung, H–P may contact Stacy Liebensohn, and Q–Z may contact Michael Lynch. An up-to-date overview of current exhibitors and the floor plan can be found here.
General attendee registration will open in June. More show information on hotel, travel, and more can be viewed here.