Feature Your Toys in The Genius of Play’s Summer Giveaway (May 20 Deadline)
May 9, 2022 | As many U.S. families prepare to take their first big getaways after two years of travel limitations, The Genius of Play is launching its “The Great Play Escape” giveaway to feature travel-ready and travel-themed toys and games families can escape with all summer long.
Toy Association member companies are invited to join in the fun and submit their playthingsto be featured in one of the daily giveaways.
“Tapping into one of The Toy Association’s hottest trends for the year, ‘The Great Play Escape,’ this giveaway is an excellent opportunity for our members to show off toys that are encouraging families to play together— whether they are on the road or just taking a mental escape from the daily grind,” said Anna Yudina, senior director of marketing initiatives at The Toy Association.
Throughout July and August, The Genius of Play will spotlight toys, games, and puzzles from member companies that are compact and portable as well as toys with exotic travel and vacation themes. Selected products will be featured across Genius of Play’s social media channels, inviting consumers to enter for the chance to take the products home to fuel their next escapes. Companies may also take advantage of The Genius Play’s assets on their own channels for promotions.
To reserve a spot in the campaign, members can complete the online form by Friday, May 20. Companies will be responsible for shipping products to winners. For more information, contact firstname.lastname@example.org.
The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and the public, The Genius of Play’s website offers expert advice from play and child experts ranging from child psychologists to play community activists, play ideas, and resources for teachers. Follow The Genius of Play on Facebook, Instagram, and Twitter.