U.S. Ban on Goods from China’s Xinjiang Region Takes Effect June 21

The Toy Association is reminding members that manufacture in China that a U.S. ban on all goods made in whole or in part from the Xinjiang Uyghur Autonomous Region (XUAR) will take effect June 21. Companies are encouraged to verify their supply chains ahead of the deadline and prepare to validate that the goods were produced outside XUAR if challenged by U.S. Customs and Border Protection (CBP).


The Toy Association Scouts Trends at Licensing Expo

With Licensing Expo unfolding in Las Vegas this week, The Toy Association’s trends team is tracking some of the exciting new developments in entertainment and licensing, with many trends aligning with what’s expected to drive toy sales for the rest of 2022 and into next year.


Exhibit at the 2023 Preview & 2022 Holiday Market

Have you made plans to attend The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas? At the September toy show, the play community will gather to introduce new products for Q4 2023, spotlight ’22 holiday hits to buyers and media, and participate in highly-anticipated networking and celebratory events – all under one roof.


Celebrate TOTY and Support The Toy Foundation this Fall in Dallas

As the toy community prepares to gather in-person at The Toy Association’s 2023 Preview & 2022 Holiday Market, The Toy Foundation is inviting everyone to kick-off the marketplace with a night to remember: The Toy Foundation’s Toy of the Year (TOTY) Awards and Opening Night Party, taking place on day one of the show, September 20, at the Grand Pavilion Trade Mart Building in the Dallas Market Center.


Just in Time for Memorial Day Weekend, The Genius of Play Launches ‘Summer Playbook’

With summer presenting families with the perfect opportunity to explore and try new activities together, The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, today announced the launch of its digital “Summer Playbook” full of fun activities to keep kids occupied and learning all summer long.


Toy Association Chair Aaron Muderick Talks New Toy Fair NY Timeline on ‘The Playground Podcast”

Aaron Muderick, chair of The Toy Association and founder & president of Crazy Aaron’s, appeared on “The Playground Podcast” this week, chatting with Christopher Byrne, aka The Toy Guy, and Richard Gottlieb, president of Global Toy Experts, about the new fall timeline for Toy Fair New York and what’s in store for the 2023 Preview & 2022 Holiday Market this fall.



As kids and families gear up for a fun-filled summer of play, the “Best of Spring & Summer 2022 Influencer Choice List,” presented by The Toy Association and powered by Clamour, today unveiled the hottest toys and games as voted on by top-tier toy and family content creators.


Sustainability Spotlight: hand2mind

This week’s Sustainability Spotlight is on hand2mind, best known for its educational toys tackling everything from math to science, literacy, and social-emotional development.


Be Seen by Top Buyers at The Toy Association’s Preview & Holiday Market

The Toy Association’s 2023 Preview & 2022 Holiday Market this fall will commence what is anticipated to be a critical stop for buyers and sellers for both 2022 and 2023 business.


Toy Fair Everywhere Toy Buying Events to Kickstart Back-to-School Season & More

Toy and children’s product manufacturers looking for new ways to put their products in front of buyers this summer are invited to participate in Toy Fair Everywhere’s upcoming targeted product category events.


Feature Your Toys in The Genius of Play’s Summer Giveaway (May 20 Deadline)

As many U.S. families prepare to take their first big getaways after two years of travel limitations, The Genius of Play is launching its “The Great Play Escape” giveaway to feature travel-ready and travel-themed toys and games families can escape with all summer long.


New U.S. & UK Tax Regulations Impacting Toymakers

The Toy Association is alerting members to new tax updates that will impact companies conducting business in the U.S. and the UK.


Advocating for Your Business - New Webinar

Do you want to learn how you can advocate for your business at the state, federal, and international level? Registration has opened for a new Toy Association webinar that invites members to learn about the Association’s advocacy efforts to protect the business of play


Shanghai Lockdowns & Looming Union Negotiations Present New Challenges for U.S. Toymakers

With new data from shipping analytics firm Windward finding 25 percent of container vessels globally are waiting outside a congested port and roughly 28 percent of those are in China, The Toy Association is closely monitoring how the fourth consecutive week of lockdowns in cities like Shanghai (facing the city’s worst COVID-19 outbreak since the onset of the pandemic) is creating a ripple effect across the global supply chain and impacting the toy industry.


The Toy Foundation and Crazy Aaron’s Offer a Special Discount for ‘Play it Forward’ Thinking Putty

The Toy Foundation and Crazy Aaron’s have announced a special 20% discount code, TOYFNDN20, for the play community to use when purchasing the Play it Forward Thinking Putty®.