Barnes & Nobles Looks for New Discoveries at Preview & Holiday Market

From games and ride-ons to educational and sustainably sourced toys, the range of playthings that will be on display at The Toy Association’s 2023 Preview & Holiday Market is far-reaching and for buyers that means endless opportunities. Buyer registration is now open.


Shape Your Future at a Reimagined Toy Fair '23: Exhibitor Applications Now Open

As anticipation builds for the return of the most iconic trade show in the industry, The Toy Association has announced that the application period for returning exhibitors is officially open for Toy Fair, taking place September 30 to October 3, 2023.


Toy Association’s Adrienne Appell Joins People of Play Panel to Talk TOTY Awards on August 18

Adrienne Appell, executive vice president of marketing communications of The Toy Association, will participate in a People of Play (POP) webinar on Thursday, August 18 that will highlight various industry award programs including The Toy Foundation’s esteemed Toy of the Year (TOTY) Awards.


Toy Foundation Thanks TOTY Awards & Dallas Program Sponsors

The Toy Foundation (TTF) is proud to announce the initial lineup of sponsors for the upcoming Toy of the Year (TOTY) Awards and additional programming initiatives taking place during the Toy Association’s 2023 Preview & 2022 Holiday Market, to be held September 20 to 22 in Dallas, TX.


Preview & Holiday Market Prep at Your Fingertips

Toy professionals attending The Toy Association’s 2023 Preview & 2022 Holiday Market (September 20-22) are invited to download the show’s free mobile app, powered by PlayMonster, to plan ahead and stay organized throughout the three-day event.


25 STEAM Toys Top Toy Association’s “Back to School“ Shopping List for Parents

The Toy Association today unveiled its “Back to School STEAM Toy Shopping List,” which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will support learning for kids of all ages during the upcoming academic year. Families can shop the list of toys, which includes top-of-the-line coding and construction kits, as well as activities that engage kids in life sciences, mathematics, music composition, and more.


How Play is Helping Sick Children Cope: TOTY Awards to Highlight Play Grants Program

At the Toy of the Year Awards (TOTY) this fall, The Toy Foundation (TTF) will share the overwhelmingly positive impact of its Children’s Hospital Play Grants program and outline the new play projects TTF will fund in 2022 to help hospitalized children and their families cope.


PlayMonster Joins Hundreds of Exhibitors to 'Make Magic Happen' in Dallas

In less than two months, thousands of play industry insiders will descend on the Dallas Market Center for The Toy Association’s much-anticipated 2023 Preview & 2022 Holiday Market, taking place September 20 to 22.


New E-Waste Disposal Requirements Under Review for India

The Toy Association submitted comments in response to a new electronic waste (e-waste) proposal issued by the India Ministry of Environment, Forest, and Climate Change (MoEFCC), which could impact toy manufacturers and producers of electronic toys.


Kidult Consumers Offer Brands New Avenues of Growth

Toy and game brands are finding new areas of opportunity as they look beyond creating product just for kids by also designing toys for both hard-core adult collectors and casual “kidult” fans.


Learning Express Among Retailers Who Consider Preview & Holiday Market 'Essential' to Business

With hundreds of toy companies preparing to exhibit at The Toy Association’s 2023 Preview & 2022 Holiday Market, buyers are making plans to get in facetime with toymakers from September 20 to 22 at the Dallas Market Center.


Toy Association Advocates Against EU Scientific Committee’s Recent Stance on Titanium Dioxide in Toy

The Toy Association submitted comments to the EU Scientific Committee on Health and Environmental Risks (SCHER), pushing back on the committee’s preliminary opinion on the use of titanium dioxide (TiO2) in toys.


Toy Industry & Media Gather at FAO Schwarz for Toy Association’s Summer Party

More than 250 industry professionals, influencers, and members of the media gathered at The Toy Association’s Summer Party at FAO Schwarz’s New York City flagship store in Rockefeller Center on July 12 to network and celebrate play.


Toy Association and Adventure Media & Events Partner to Deliver One-of-a-Kind “Play Date”

The Toy Association and Adventure Media & Events, publisher of industry-leading media outlets the Toy Book and the Toy Insider, announced today a partnership to deliver a one-of-a-kind “play date” in March 2023 that will give media, investors, and the influencer community direct access to the toy companies, brands, and products that will be hot throughout the year, including spring and summer launches and a first look at the hottest toys for the coming holiday season.


The Genius of Play Featured on 'Minimalist Moms' Podcast

The Genius of Play was featured on the “Minimalist Moms Podcast,” reaching thousands of moms aspiring to live more minimal, mindful lifestyles with resources and tips to encourage families to play together.