The Canadian Toy Association

Peter Turvey

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Peter Turvey has always had the right stuff to thrive in an industry that caters to constantly changing whims and trends. An entrepreneur at heart, he is a risk taker. But a calculated risk taker. The president of Playmates Toys has proven business acumen, and a talent for identifying trends. However, most importantly, he says he enjoys the challenge of seeing the world from a child’s point of view. His ability to do so has fueled his successful, long career in the industry.


His first job with a toy company was in 1967 when he joined Tonka Toys as a sales representative. In the early 1970's he served as a sales manager for Ganz Brothers until 1978 when he started his own company Fantasy Toys, which manufactured plush toys in Canada. In 1981, Mr. Turvey bought Regal Toys, which he sold four years later to Playmates.


Among his many accomplishments, he successfully introduced the first ever animatronic talking doll to Canadians in 1985. Her name was Cricket and she became a market leader. But five years later he would stickhandle an even bigger launch in Canada, that of the Teenage Mutant Ninja Turtles. In 1990/91 it was the hottest property in toys, and Mr. Turvey was instrumental in keeping the Turtles topsellers in Canada for eight years. An active supporter of the industry, Mr. Turvey was a CTA board member from 1982 to 1994.

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