The Canadian Toy Association

Jim Rayburn

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Jim Rayburn was a leader and pioneer with the multi-divisional Walt Disney Company ( Canada ) Ltd. for 41 years. One of the first toy licences he signed in 1959 was with the Dee and Cee Doll Company, for the Sleeping Beauty doll from the new animated movie of the same name. During his tenure, he managed and oversaw the licensing activities for all the many properties of Disney, from Mickey Mouse through to Toy Story.
In 1969, Jim became the Director of Marketing and Sales for Walt Disney Music, Canada ’s vast library of original movie soundtrack recordings, as well as their extensive series of storyteller books and tapes, which were generally sold in the toy departments. He was promoted to Vice-President and General Manager in 1980.
In the late 70’s and early 80’s, Jim handled the negotiations with the CBC for the English and French television distribution rights to The Wonderful World of Disney. In 1990, he was promoted to Vice-President and Managing Director of the Walt Disney Company ( Canada ) Ltd., where he also managed two additional major divisions - Disney Publishing and Disney Software. One of Jim’s most memorable toy accomplishments in the international marketplace, was the successful launch of the original Toy Story Buzz Lightyear and Woody toy line, by Thinkway Toys.
Jim was a strong advocate for the protection of intellectual property rights and has played a key role in executing anti-piracy measures in Canada . He pioneered a ground breaking third party license agreement with the RCMP. Since Jim’s retirement from Disney, he has been active on the Board of Directors of the Mounted Police Foundation.

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