‘The Play Date’ Celebrates International Women’s Day with WIT Partnership & Dedicated Product Area

February 14, 2023 | As the toy community gets ready to showcase its new-for-2023 products to top-tier media at the The Play Date, The Toy Association and Adventure Media & Events have announced new show features to celebrate International Women's Day, which coincides with the event on March 8.

A dedicated Women-Owned Business area and a breakfast sponsored by Women in Toys, Licensing & Entertainment (WIT) will shine a spotlight on the vital impact of female entrepreneurs in the industry.

WIT — a non-profit organization that provides education, networking, and career opportunities for women in the toy, licensing, and entertainment industries — will kick off the morning with a breakfast for all attendees that will celebrate the contributions women have made and continue to make, promoting a more inclusive and thriving industry for everyone.

The Women-Owned Business area will showcase products from women-led small businesses along with background information on each company, product details, and contact information. Companies interested in exhibiting at this area or for more information about this opportunity may reach out to Adventure Media & Events’ James Devin.

“Women play a critical role in the toy industry as innovators and leaders,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “The Toy Association has a long-standing commitment to promoting diversity and representation, including supporting women in the industry through its relationship with WIT. Among our many goals is to continue to empower women and their businesses by highlighting their successes and achievements on International Women’s Day at The Play Date.”

The Play Date is a one-day, invitation-only media preview that will offer members of the press, industry analysts, and select influencers direct access to the hottest new toys for this coming year. Visit toyassociation.org/playdate to learn more.

To secure your exhibit space and to learn about additional sponsorship opportunities, contact Adventure Media & Events’ James Devin, Stephanie Infantino, or Jackie Breyer.

Media, influencers, and play professionals who are interested in attending The Play Date may reach out to theplaydate@coynepr.com.