Toy Association Seeks New Toys for Valentine’s Day, Easter, & Spring Media Opportunities

toy-cars-with-heartsJanuary 19, 2023 | The Toy Association’s trend team works year-round to get the word out about trends in the toy and play space and to promote member products. As 2023 gets underway, the team is now seeking new playthings to include in upcoming TV and editorial opportunities.

Chosen products will be featured in nationwide TV segments that spotlight playthings that celebrate the season of love (Valentine’s Day) and Mother Earth (Earth Day), outdoor and active toys, as well as offer unique gift ideas for Easter. Products will also be considered for use in articles authored by The Toy Association team in international trade publications. Last year’s media efforts resulted in more than 100 unique products from nearly 100 member companies.

"These media opportunities are an effective way for members to reach millions of families and gift-givers looking for new toy and game ideas to celebrate holidays and birthdays, or to make everyday memories together,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association.

For more information or to submit products for consideration please contact Jennifer Lynch. All products must be new for 2023. If selected, additional shipping instructions will be provided.

Additional details about The Toy Association’s ongoing toy and play trends coverage is available at