Exclusive Toy Industry Performance Data Now Available to Toy Association Members

toysSeptember 20, 2024 | Toy Association members now have access to an exclusive executive summary of Circana’s fall update on the state of the U.S. toy industry. The data was originally presented by Juli Lennett, vice president and industry advisor of toys at Circana, at a session that took place September 10 during The Toy Association’s LA Fall Preview Market Week.

“U.S. Toy Industry Year-to-Date 2024 Review” executive summary offers critical insights into the evolving U.S. toy market and covers key metrics from January through July 2024, including:

  • Sales performance across retail, units sold, and average selling prices (ASP)
  • Supercategory performance
  • Top 10 growth and declining categories
  • Leading properties
  • Manufacturer performance

The executive summary also includes an overview of other entertainment markets from January through July 2024 that Circana tracks.

Members can now access the executive summary to develop strategies for success. To request access, please email Anne McConnell, senior director of market research & educational initiatives at The Toy Association.