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For Immediate Release

Contact: Kristin Morency Goldman 
The Toy Association


The Toy Association™ Announces Plans for Los Angeles Presence in September

January 30, 2024 | The Toy Association™ today announced it has secured a presence to conduct an LA Fall Preview scheduled to take place this September. The objective is to provide toy companies in need of showroom space with a convenient forum to share long-lead lines during the important fall time period via a collective by-appointment marketplace. The move is reflective of the association’s goal to be of greater service to its members by meeting the evolving needs and buying cycles of the industry, based on feedback from the toy community at large.

“We have heard loud and clear the desire for a Toy Association-hosted market week that will bring the industry together and accommodate their needs as they continue to grow and evolve,” said Aaron Muderick, chairperson of The Toy Association Board of Directors and founder and executive chairman of Crazy Aaron’s. “This solution is designed to be beneficial to those who are looking for a temporary space to conduct important presentations and meetings as well as those looking to network with industry friends and colleagues.”

The Toy Association will promote the September 9 to 13 market week to buyers and other industry professionals, although companies are encouraged to secure their own appointments to ensure maximum visibility and success. Additionally, to provide optimal flexibility, the space, which will be contracted by marketplace participants, can be utilized for appointments during the full month of September to accommodate ongoing meetings with buyers beyond the specifically identified preview dates.

Additional information about the market week and associated events will be announced in the coming months. These events, including a free networking party hosted by The Toy Association, are expected to bring the industry together and facilitate relationship-building.

Rental space will be available over three identical and consecutive floors at 2250 East Imperial Highway in El Segundo, CA. Rental options will include private offices and open spaces. For more information, companies are invited to contact the appropriate account executive. Company names beginning with A–G contact Simon Yung, H-P contact Stacy Liebensohn, Q-Z contact Michael Lynch.

Questions? Please consult our FAQs. This document will be updated as more details regarding The Toy Association’s LA Fall Preview are confirmed.

About The Toy Association™ / /

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 900 members drive the annual $38.2 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.