Chicago Toy & Game Fair 2025: Where the Toy & Game Industry Meets Its Biggest Fans

Exhibitor & Sponsor Spaces Are Filling Fast — Secure Your Spot for CHITAG Now!

Chicago, IL | September 2, 2025 – The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!

“This year’s event is already shaping up to be the biggest yet, with major sponsors and exhibitors including Amazon, Crazy Aaron’s, Disney, Educational Insights, Goliath, Hasbro, Just Play, Mattel, Plus-Plus, Pudgy Penguins, Smart Toys & Games, and more!” said Mary Couzin, senior vice president & founder/leader of People of Play at The Toy Association. “Whether you’re showcasing a hot new product or making valuable industry connections, POP Weekend is the place to be.”

Why Exhibit at CHITAG?

• Front Row Seat to the Best Playtesters – KIDS! CHITAG is the only industry event where manufacturers get a front row seat to more than 30,000 consumers at play. Watch firsthand how your products spark joy, curiosity, and creativity.
• Sell Directly to Families On-Site — Boost your visibility and your bottom line. CHITAG exhibitors can sell products directly to thousands of attendees at the height of the holiday season.
• New This Year! Wishlist Weekend® — CHITAG now offers a brand-new feature where kids can create a digital wishlist on peopleofplay.com to track their favorite toys and games discovered during the fair. It’s a win-win for families and brands!

Additional CHITAG Highlights:

• 20th Anniversary of the Young Inventor Challenge® — Celebrating two decades of empowering kid creators from around the world to pitch their original toy and game ideas. Learn more.
• Meet the Inventors — Connect with the brilliant minds behind today’s most beloved toys and games during the fair, including Bob Kamp, Brady Peterson, Dan Klitsner, Joe Barron, and many more.
• Character Meet-and-Greets — Snap photos and share the fun with Star Wars characters, mascots, and surprise guests directly on the CHITAG floor.
• Live Entertainment — From influencer events to interactive stage shows during the fair like the Duncan Yo-Yo Championship, the weekend is packed with performances and surprises for the whole family.

Book your booth or sponsorship today.

About People of Play™  peopleofplay.com
People of Play (POP), a division of The Toy Association™, supports the global toy and game industry in promoting innovation, creativity, and connectivity. A one-stop source of community for industry professionals, aspiring inventors and people of all ages who love to play, People of Play hosts a play platform packed with resources and connection points as well as a wide range of events including the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIE) Awards, the Young Inventor Challenge, the Toy & Game Inventor Pitch and Innovation Conference, and more.

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