Don’t Miss the Toy Trends Briefing at Toy Fair®

February 21, 2025 | Get ready to discover the hottest toy and play trends of 2025! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead. The briefing is meant to provide media, buyers, and other Toy Fair guests with new data and insights into evolving consumer preferences and play patterns that will influence purchasing decisions throughout the year.

Taking place from 1 to 2 p.m. on Saturday, March 1 in the General Session Theatre (Hall 1D), the Toy Trends Briefing will offer a first look at the top toy trends of 2025 and discuss the latest developments in play with examples straight from the show floor. The insights will be backed by new consumer research — a survey of 1,000 U.S. parents — conducted by Wakefield Research on behalf of The Toy Association.

The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries and cultural trends.

More information about the presentation, which is free and open to all registered Toy Fair attendees, is available here. To view the full range of Toy Fair University educational programming taking place at the show, download the Toy Fair mobile app on the Apple App Store or Google Play Store.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are open. Visit ToyFairNY.com to learn more.