LA Fall Preview® Market Weeks Off to a Strong Start

September 15, 2025 | The Toy Association™ cut the ribbon on its brand-new Toy Building last week, kicking off two weeks of dedicated marketplace activity – known as the LA Fall Preview® Market Weeks (Sept. 8-19) – in El Segundo, CA.

About 200 toy companies are currently set up in the El Segundo “Toy District,” which includes the Toy Building as well as nearby temporary and permanent showrooms. Manufacturers will be meeting with buyers throughout the fall season to show their 2026 holiday lines, prototypes, and latest innovations in play.

Media was in attendance at the ribbon-cutting and throughout the first market week; the LA Times published a feature on the grand opening of the building, and local stations Good Day LA FOX and KCAL News ran several segments from the Toy Building, interviewing Greg Ahearn on the state of the toy industry, as well as company representatives from Insect Lore, Clementoni, Micro Kickboard and Crazy Aaron’s (all tenants of the Toy Building). Additionally, The Toy Association’s trend spokesperson Maddie Michalik talked about trending toys and games for this holiday season on Good Day LA (watch the segments here and here.)

“The Toy Building is officially open for business and the energy at our industry’s new West Coast headquarters has been fantastic, with local politicians—including the Mayor of El Segundo Chris Pimentel—and media stopping by to see the new space,” said Greg Ahearn, president & CEO of The Toy Association. “We’ve already gotten an incredible amount of positive feedback from our tenants and buyers and look forward to seeing El Segundo’s Toy District continue to grow as an important hub for U.S. and international toy companies.”

More information about the Toy Building and LA Fall Preview Market Weeks can be found here.