The U.S. toy industry posted 13% dollar growth from January through April 2026 compared to the same period last year, according to new data from Circana. Unit sales increased 5%, while average selling prices rose 7%, making toys one of the strongest-performing discretionary categories amid broader softness in consumer spending.
The Toy Association™ announced that nominations are now open to submit candidates for induction into the 2027 Toy Industry Hall of Fame
Unlike any other toy industry event, the Chicago Toy & Game Fair (CHITAG) brings kids, parents, inventors, and the media together during peak holiday season excitement to discover the toys and games that families will be clamoring for.
The Toy Association™ has announced that Toy Fair University, the official education program of Toy Fair®, is now accepting speaker proposals for the next edition of the show, taking place February 20 to 23 at the Javits Center in New York City.
Early sales data suggests that excitement surrounding the 2026 FIFA World Cup is already translating into strong toy sales globally, with soccer-related toy sales from January to April increasing 160% in dollar value across the 12 countries that Circana tracks.
Booth space is now open for the 2026 Chicago Toy & Game Fair (CHITAG), taking place November 7 to 8 in Rosemont, Illinois, offering toy and game companies a unique opportunity to connect directly with media and consumers in an engaging, hands-on environment during the holiday shopping season.
As previously reported, the U.S. Consumer Product Safety Commission’s (CPSC) mandatory eFiling framework will take effect on July 8, 2026, introducing new electronic compliance data submission requirements for all imported products subject to CPSC rules, bans, standards, and regulations.
Nominations are now open for the 2026 Toy & Game Innovation Excellence (TAGIE®) Awards, presented by the People of Play™, a division of The Toy Association.
As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the largest toy show in the Western Hemisphere, taking place February 20 to 23, 2027 at the Javits Center in New York City.
The Toy Association™ has established the Alan G. Hassenfeld Humanitarian Award, a new annual recognition celebrating individuals or companies that lead with compassion, generosity, and a deep commitment to improving the lives of children.