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Toy Fair University Adds New Expert Sessions Covering Product Development, Marketing, Fandoms & More

Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.


Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.


Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.


Market Week Dates Announced for 2026 LA Spring Preview

In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.


Supreme Court Reviews Trump’s Tariff Powers Under Emergency Law

On November 5, the U.S. Supreme Court heard oral arguments on whether President Trump used the International Emergency Economic Powers Act (IEEPA) properly in imposing reciprocal and fentanyl-related tariffs on trading nations around the world.


Toy Fair® 2026 Draws Strong International Attendance

With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. Building on this momentum, The Toy Association, continues to strengthen the show's international reach.


People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i


2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla


The Toy Association™ Advocates for Strong USMCA Implementation to Support North American Toy Trade

On November 3, The Toy Association™ submitted comments to the Office of the U.S. Trade Representative (USTR) in response to the agency’s request for input on the upcoming joint review of the United States-Mexico-Canada Agreement (USMCA).


Circana: U.S. Toy Industry Sales Grew 7 Percent YTD 2025

From January through September 2025, U.S. toy industry dollar sales increased 7 percent, units sold were up 3 percent, and average selling price (ASP) grew by 4 percent, compared to the same 9-month period in 2024, according to Circana.


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