The Toy Association’s Toy Trends Briefing, which unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2026 in New York City, is now available to view online.
The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.
The U.S. Consumer Product Safety Commission’s (CPSC) mandatory eFiling framework will take effect on July 8, 2026, introducing new electronic compliance data submission requirements for imported products.
Companies looking to establish or expand their presence in the Los Angeles Toy District can now secure space at The Toy Association’s Toy Building in El Segundo (101 Continental Boulevard) through a variety of leasing options, including long-term permanent showrooms as well as temporary spaces for Spring Preview (April 20 to 24) and Fall Preview (September 14 to 25) market weeks.
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.
For Gen Alpha and Gen Z, fandom isn’t just about what they watch or play — it’s how they connect, create, and express who they are.
The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play.
On February 20, the U.S. Supreme Court issued a 6–3 decision ruling that President Donald Trump’s tariffs on products entering the United States from multiple countries were not authorized under the International Emergency Economic Powers Act (IEEPA).
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.
All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.