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2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla


The Toy Association™ Advocates for Strong USMCA Implementation to Support North American Toy Trade

On November 3, The Toy Association™ submitted comments to the Office of the U.S. Trade Representative (USTR) in response to the agency’s request for input on the upcoming joint review of the United States-Mexico-Canada Agreement (USMCA).


Circana: U.S. Toy Industry Sales Grew 7 Percent YTD 2025

From January through September 2025, U.S. toy industry dollar sales increased 7 percent, units sold were up 3 percent, and average selling price (ASP) grew by 4 percent, compared to the same 9-month period in 2024, according to Circana.


Tariffs on Chinese Goods Cut by 10% Following Trump–Xi Meeting

Following a historic summit between President Trump and Chinese President Xi Jinping in South Korea on October 30, the U.S. announced an immediate reduction in fentanyl-related tariffs on Chinese imports in exchange for China’s cooperation in restricting fentanyl precursor chemicals.


Private Meeting Spaces Available at Toy Fair® 2026

Are you a manufacturer, retailer, or entertainment company planning to attend Toy Fair® in February? If so, you have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a private meeting suite at the show, taking place February 14 to 17 at the Javits Center in New York City.


Unlock the Latest Kids’ Media & Advertising Trends

The latest “Precise Advertiser Report Kids (PARK)” research is now available to members, which features the key media platforms and content that U.S. kids are engaging with, including insights on video consumption, co-viewing habits, top shows and channels, parent purchasing behavior, and more.


People of Play™ Announces Speakers for 2025 Global Inventor Pitch & Innovation Conference

People of Play™, a division of The Toy Association™, has revealed the speaker lineup and agenda for the 2025 Global Inventor Pitch & Innovation Conference. Taking place November 5 to 9 at the Embassy Suites in Rosemont, Illinois, the event unites inventors, students, designers, and industry leaders for four days of educational sessions, networking, and pitch opportunities.


The Toy Association™ Monitors Global Trade & Tariff Developments

The Toy Association™ is closely monitoring major global trade and tariff developments, including those in China, Southeast Asia, and Canada, that may affect toy industry operations and costs.


From AI to Gen Alpha: First Toy Fair® University Sessions Unveiled for Upcoming Show

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, with its most extensive education programming yet.


Toy of the Year® Finalists to be Unveiled at CHITAG

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.


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