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Members’ Top Holiday Toys Featured in Segments Nationwide

The Toy Association’s trends team spotlighted must-have holiday toys from members, bringing timely gift inspiration to families across major media markets throughout December. The segments reached a cumulative audience of more than 790 million.


Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.


Toy Association Shares Resource on Seeking Potential Refunds of IEEPA Tariffs

The Toy Association™ distributed an email to all members on December 17 sharing a new resource that summarizes how to seek potential refunds of International Emergency Economic Powers Act (IEEPA) tariffs.


Get Ready for Toy Fair® 2026 with Essential Exhibitor Preparation Tips

Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).


Toy Association Invites Members to Toy Fair® 2026 Credit Meeting

The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.


Holiday Toy Trends Come to Life Through the Toy of the Year® Award 2026 Finalists

From toys that support kids’ social-emotional health to collectibles that fuel the thrill of the chase, this holiday season’s hottest trends in toys and play are taking shape across the 2026 Toy of the Year® (TOTY®) finalists.


Spotlighting Your Brand at Toy Fair®: Creative Ways Exhibitors Can Stand out on the Show Floor

As the industry prepares for Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and


Toy Fair University Adds New Expert Sessions Covering Product Development, Marketing, Fandoms & More

Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.


Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.


Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.


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