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Emerging businesses are the heart of innovation in the toy industry. The Toy Association™ is proud to champion entrepreneurs and growing companies with practical tools, expert insights, and direct access to industry opportunities to compete on a national and global stage. Whether you’re launching your first product or looking to grow your footprint, our resources are designed to help you move forward with confidence.

Toy Inventor Guide Business Series Safety Education Program Trademarks 101 Advocacy Resources

Toy Inventor & Designer Guide

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Our Inventor & Designer Guide, developed in collaboration with the United Inventors Association, outlines the essential steps to turn your concept into a compliant, market-ready product. From IP protection to pitching your idea, this guide offers expert advice tailored for creators at every stage.

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Launch, Grow, & Scale on Amazon

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This member-only educational series provides step-by-step guidance from representatives at Amazon to help companies confidently navigate the world’s largest online marketplace. Whether you're just getting started or looking to level up your operations, these sessions offer practical advice and proven strategies tailored for independent businesses.

The first two sessions include:

Two additional sessions will be released by the end of 2025, covering brand protection strategies and Amazon’s Climate Pledge Friendly program.  

How to get started and succeed on TikTok Shop

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TikTok Shop provides a variety of resources that help companies understand more about selling on the platform: including how to get started; how to manage your account; how to list and manage your products; how to market and drive sales; how to get support; and more. These resources include detailed instructions, new seller guides, short videos, articles and tips to help you on your journey.

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Safety Education Program

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Understanding toy safety regulations is critical, especially for small businesses. Our Safety Education Program walks you through key state, federal, and international requirements so you can design, manufacture, and market your toys with confidence.

Take the Course

Trademarks 101

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This “What’s in a Name? Trademarks and the Toy Industry” members-only white paper from Carter, DeLuca & Farrell, LLP explores the fundamentals of trademarks, why they matter in the toy industry, the importance of registration, key benefits of federal trademark registration, state vs. federal registration, selecting a strong trademark with examples of trademark categories, the registration process, and best practices for creative entrepreneurs.

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Advocacy & Regulatory Resources

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Stay ahead of evolving laws and regulations that impact your business. Our advocacy tools provide timely updates, compliance guidance, and ways to get involved in shaping policy that affects the toy industry at the state, federal, and global levels.

Stay Informed