Objective:
This hour-long webinar will reveal key findings from Precisify’s (formerly Precise TV) latest proprietary research on U.S. kids’ media behavior and consumption habits. Discover how U.S. kids ages 2 to 12 are spending time across YouTube and mobile gaming (amongst other social channels and viewing platforms) in 2026. Discover kids’ preferences in relation to influencer content and how their engagement with these platforms can impact toy sales. Understand the influence this young audience has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.
Who Should Attend:
All toy professionals are welcome to join; this session is specifically recommended for senior leaders responsible for digital marketing and paid media.
What You Will Learn:
This webinar will examine the latest proprietary research findings and year-over-year comparisons by contextual advertising company Precisify. The newly released report captures media habits of 2,000 US families with kids ages 2 to12. Unlock key insights, including that 75 percent of kids watch YouTube and that more than half of parents in the U.S. co-view YouTube with their child.
Themes and discussion topics include:
- How kids watch YouTube and second-screen habits - the devices kids use most when engaging with content
- Co-viewing and ad recall - parents and kids both remember ads on YouTube
- Favorite toy brands and the impact of influencer content - which brands kids love most and how awareness translates into ownership
- Shared toy interests with kids and parents - leading brands for shared collectibles interests
- Holiday toy shopping influence - when kids start making their wishlists and how kids shape family purchase decisions
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenter:
Denis Crushell, chief commercial officer, Precisify
Crushell has a wealth of experience in the retail digital space from his current and previous roles at Google, YouTube, and Tubular Labs. At Precisify, he and the team help multiple e-commerce
clients with performance advertising for online video. They specialize in helping companies with
contextual targeting on YouTube, mobile gaming, and with influencers. Precisify has access to exclusive Amazon purchase data for ad targeting and helps global toy brands such as LEGO, Mattel, Moose Toys, and Hasbro.
About Precisify:
Precisify empowers agencies and brands to achieve superior digital advertising outcomes by leveraging proprietary panels, AI models, intent signals, and contextual data. As the only digital engine that makes $1 million work like $1.6 million, Precisify is pioneering a new standard for digital advertising where every story finds its perfect audience. Its contextual intelligence is purpose-built to execute and optimize investment across three critical growth channels: video campaigns, mobile app campaigns, and influencer marketing. Precisify is a world leading, KidSafe, COPPA-certified agency with offices in London, Sydney, New York, and Los Angeles.
For more information, visit www.precisify.com.