The Toy Association’s Toy Trends Briefing, which unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2026 in New York City, is now available to view online.

During the February 14 presentation, The Toy Association’s trends team provided attendees with a first look at the top toy trends of 2026 and discussed the latest developments in play with examples straight from the show floor. The insights were backed by new consumer research commissioned by The Toy Association.

The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries and cultural trends.

The recording is available online. For more information on the current trends and The Toy Association’s year-round trend activities, visit ToyAssociation.org/trends.

The Toy Association’s trends team is available year-round to meet with members to preview upcoming products and learn more about their latest lines. Contact The Toy Association’s Jennifer Lynch to schedule a meeting or send new product information.