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2/12/2026

Toy Fair® Turns NYC into the Ultimate Playground

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

2/10/2026

People of Play™ Toy Fair® Party Marks 26 Years of Industry Connection in Support of the YIC

People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.

1/20/2026

People of Play™ Announces POP Week 2026 Dates, Returning to Chicago November 5-8

People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.

12/1/2025

New Study Highlights Importance of Shopping from Trusted Toy Brands & Retailers this Cyber Monday

As families dive into Cyber Monday deals and the holiday shopping rush, The Toy Association™ is reminding gift-givers that reputable toy companies and trusted retailers selling toys in the U.S., whether online or in stores, comply with more than 100 strict federal safety laws and tests – giving families confidence as they shop.

11/18/2025

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

11/13/2025

The Toy Association™ Inducts Industry Icons into 2026 Toy Industry Hall of Fame

The Toy Association™ today announced the three visionaries who will join the esteemed Toy Industry Hall of Fame: Melissa and Doug Bernstein, founders of Melissa & Doug; Isaac Larian, founder & CEO of MGA Entertainment; and the posthumous honoree, Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts.

11/10/2025

People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i

11/8/2025

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

11/3/2025

Toy Safety Awareness Month Kicks off this November

As part of the 5th annual Toy Safety Awareness Month, The Toy Association is offering parents, grandparents, and other gift-givers trusted toy and play safety advice throughout November on social media and at PlaySafe.org.

9/24/2025

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

9/24/2025

People of Play™ Shares Preview of Chicago Toy & Game Fair 2025 Activities

The Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™ (POP), a division of The Toy Association™, is just around the corner — taking place November 8 to 9 at the Donald E. Stephens Convention Center — and consumers can look forward to a wide range of exciting sponsor activations and family-friendly experiences.