April 13, 2026 | With just one week to go until the LA Spring Preview, taking place April 20 to 24 at The Toy Association’s Toy Building (101 Continental Boulevard) and across El Segundo’s Toy District, now is the time to lock in schedules and finalize travel plans. The weeklong marketplace will bring together manufacturers, retailers, licensors, and media to preview new products for future selling seasons.
To make the most of your time in Los Angeles, here are three key reminders:
- Book Showroom Appointments
Attendees are encouraged to explore the full Toy Building tenant directory — featuring more than 40 companies spanning toys, games, and youth entertainment — and reach out to participating companies to schedule meetings ahead of time. As showroom staffing may vary throughout the week, confirming appointments in advance is highly recommended.
- Secure Accommodations
To finalize travel arrangements, a preferred hotel block is available via onPeak from April 20 to 24, providing convenient access to key showrooms and helping attendees make the most of their time on the ground in Los Angeles.
- Make Time for Networking
The industry will gather for an after-hours networking event on Tuesday, April 21, from 5:30 to 7:30 p.m. at the Outdoor Plaza at OPEN (360 N. Pacific Coast Highway). At the free event, attendees will enjoy drinks and light bites, along with an opportunity to connect with fellow play professionals in a relaxed, social setting.
Click here for more information about the LA Spring Preview and Toy Building.
Companies interested in securing leasing opportunities at The Toy Building may contact The Toy Association’s Laura Mangiaracina, senior director of sales, or Peri Halprin, account executive.