Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands," a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern). Registration is now open.
The session will share Generation Alpha’s influence on the U.S. toy market, where their attention and their parents’ spending are moving, and how to drive targeted advertising solutions powered by data, including key findings from Precisify’s (formerly Precise TV) latest proprietary research on U.S. kids’ media behavior and consumption habits. Discussion topics will include:
- How kids watch YouTube and second-screen habits - the devices kids use most when engaging with content
- Co-viewing and ad recall – what makes parents and kids both remember ads on YouTube
- Favorite toy brands and the impact of influencer content - which brands kids love most and how awareness translates into ownership
- Shared toy interests - brands that both kids and their parents love
- Holiday toy shopping - when kids start making their wishlists and how kids shape family purchase decisions
The webinar will be presented by Precisify’s Mark Bassett, head of influencers, and Darcy Slattery, content & research manager. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for senior leaders responsible for digital marketing and paid media.
Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.