Booth space is now open for the 2026 Chicago Toy & Game Fair (CHITAG), taking place November 7 to 8 in Rosemont, Illinois, offering toy and game companies a unique opportunity to connect directly with media and consumers in an engaging, hands-on environment during the holiday shopping season.
Presented by People of Play™, a division of The Toy Association™, the event is North America’s largest consumer toy and game event. The family-friendly Wishlist Weekend™ will welcome thousands of attendees — including international media, parents, kids, and industry professionals — to kick off the holiday season with discovery and interactive fun.
Companies that secure booth space by the June 17 priority consideration deadline will be eligible for enhanced opportunities, including:
- Priority consideration for booth placement in high-traffic and category-adjacent areas of the show floor
- Early marketing and promotional opportunities across People of Play and CHITAG channels
- Consideration for inclusion in the Wishlist Weekend Holiday Guide, which reached more than 28,000 consumers online in the month leading up to the 2025 event
- Eligibility for influencer and blogger mailers distributed ahead of the Fair
- Opportunities to be considered for media outreach and coverage through CHITAG's partnership with Carve PR
“For more than 20 years, CHITAG has been the place where brands build lasting relationships with their target consumers,” said Mary Couzin, senior vice president and founder/leader of People of Play at The Toy Association. “By inviting families to experience products in a fun, interactive setting, companies can gain authentic feedback, generate buzz, and be part of a larger holiday tradition that drives brand visibility.”
To secure exhibit space, sponsorships, or both, or for more information, reach out to Mary Couzin.
CHITAG is North America’s largest consumer toy and game event, taking place November 7 to 8 at the Rosemont Convention Center in Rosemont, IL. CHITAG is hosted by People of Play™, a division of The Toy Association™. Click here to learn more.