A new year brings a new slate of innovative products coming to market, and The Toy Association’s trends team is scouting new-for-2026 toys to highlight in TV and print media opportunities throughout the year.

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City). Note: Priority for all media and promotional opportunities is given to Toy Association members. All embargoes will be honored.

In addition, Toy Fair exhibitors are also strongly encouraged to take advantage of a free PR opportunity at the show: the Toy Fair Product Preview. Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top three priority products for 2026, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show. Companies interested in participating are encouraged to read more here and reach out to The Toy Association’s Maddie Michalik by January 28.