The Toy Foundation’s (TTF) Toy of the Year® (TOTY®) Awards are the industry’s night to champion the top toys of the past year, while serving as a significant fundraiser to bring play to children in need. Taking place the evening of Friday, February 13 at Pier Sixty in New York City (purchase tickets here), the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play:
- Amazon
- Hasbro
- Jazwares
- Mattel
- MGA Entertainment
- Ravensburger
- Spin Master/Melissa & Doug
“We have an all-star lineup of companies that are championing The Toy Foundation’s work with their sponsorships, which will help fund our impactful play projects and help us deliver toys to children in need,” said Pam Mastrota, executive director of The Toy Foundation. “We are deeply appreciative of every sponsor, ticket sale, and what will be raised onsite through our auction and 50 / 50 raffle; together, we will create major impact on children’s lives in 2026 and beyond.”
Additional companies supporting TTF’s work through an event sponsorship include:
- Vision Sponsors: BBC Studios, Build-A-Bear Workshop, JAKKS Pacific, Just Play, The LEGO Group, Paramount, PMI Toys, Tonies, and VTech Electronics
- Mission Sponsors: Beacon Media Group, Circana, EzyRoller, Fiction LA, Moonbug Entertainment, NBC Universal, Precisify, Radio Flyer, Thames & Kosmos, TikTok Shop, and Zigazoo
The TOTY Awards celebration is a critical fundraiser in support of TTF’s work to deliver play to children around the world. All event proceeds support TTF’s Toy Chest, which provides toys to children in need year-round, and Play Fund, which distributes play-focused grants to children’s hospitals and to communities impacted by natural disasters.
“We continue to receive numerous requests for toys from partner charities helping families through difficult circumstances. The funds raised at the TOTY Awards are essential, enabling us to respond to this growing need,” continued Mastrota.
In addition to corporate sponsorships and ticket sales, individual support can help TTF meet its fundraising goals. The entire evening will feature fundraising moments to contribute cash, place auction bids, and participate in a raffle. Every single dollar makes a difference and impacts a child’s life.
To learn more about The Toy Foundation and its programs, visit ToyFoundation.org or contact TTF staff.