The Genius of Play is brought to you by The Toy Association™, Inc., the trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. Founded in 1916, The Toy Association leads the health and growth of the U.S. toy industry and is the nation’s most effective resource and influential advocate for hundreds of companies including manufacturers, retailers, licensors, and others who are involved in $40 billion U.S. domestic toy market.

Play is our business — and keeping kids safe while they play is the #1 priority for The Toy Association and its members. The Association helped develop the first comprehensive toy safety standard over 40 years ago, and continues to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play. Families can learn more about toy safety and how to ensure fun, safe play at PlaySafe.org.

It’s MORE THAN Play!