Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
With hundreds of reporters from media outlets attending Toy Fair® in search of the hottest new toys, exhibitors have a prime opportunity to maximize brand visibility and connect with key industry professionals at the show, taking place March 1 to 4 at the Javits Center in New York City.
The Toy Association’s Toy Building in El Segundo is attracting strong interest from companies eager to secure showroom space in the heart of the West Coast toy district. Demand from toy companies is so high that all showroom spaces on the first of four floors are currently on hold, prompting the early opening of a second floor for leasing well ahead of the crucial fall preview season.
The Toy Foundation is uniting in-kind and cash donations from the industry to provide comfort and relief to children affected by the Los Angeles fires, including a delivery of 20 pallets of toys to on-the-ground nonprofit partners in Los Angeles.
Toy Fair isn’t just about discovering the latest toys — it’s also a hub for learning, innovation, and staying ahead in the industry. Running throughout all four days of the show, taking place March 1 to 4 at the Javits Center in New York City, Toy Fair University will bring together the strongest thought leadership in the global toy and play industry.
The deadline to register for the Toy Fair® Product Preview has been extended to February 7. The Toy Fair Product Preview will take place on Friday, February 28, the day before Toy Fair opens.
Toy Fair® exhibitors will have the opportunity to connect with hundreds of university students participating in the Student Congress program, taking place Sunday, March 2 during the four-day show at the Javits Center in New York City.
The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.
Through product and cash donations, The Toy Foundation™ (TTF) can efficiently deliver toys from companies’ warehouses to children around the world. That’s why the 25th annual Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work.
With registered attendees from 87 countries (and counting!), Toy Fair® 2025 promises a diverse international presence right on the show floor. The global event, taking place March 1 to 4 at the Javits Center in New York City, is poised to connect the industry's leading innovators with play professionals, the media, and retailers all under one roof.
Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place March 1 to 4 at the Javits Center in New York City.
Event proceeds from the upcoming 25th annual Toy of the Year Awards, taking place February 28 in New York City, will go toward funding play-focused grants at children’s hospitals to benefit 700,000 children by the end of 2025.
Inventor relations staff from Toy Fair® exhibiting companies are invited to participate in Creative Factor’s Inventor Day and hear product pitches from pre-selected inventors and designers during the show.
In a celebration of innovation and creativity, the talents of toy design students from the Fashion Institute of Technology (FIT) and Otis College of Art and Design will be on display in a dedicated gallery at this year’s Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City.
The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.
The Toy Association will hold its Toy Fair credit meeting on Monday, March 3, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies. Registration is now open.
The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.
The Toy Association’s President & CEO Greg Ahearn reflects on the milestones and achievements in 2024 that have paved the way for the year ahead, reaffirming the Association’s dedication to serving its members and the broader toy community.
In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.
The Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP), will take center stage in a full hour-long special airing January 18 on CBS.
With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.