The Toy Association™ has announced an exciting lineup of events for LA Fall Preview® Market Weeks, taking place September 14 to 25 in El Segundo, CA. These activities will complement fall buyer-seller meetings in showrooms at the Toy Building (101 Continental Boulevard).

Mark your calendars for the events below. Unless noted otherwise, all activities at the Toy Building are complimentary and open to all, but advanced registration is encouraged.

Monday, September 14

Member Forum & State of the Association| The Toy Building, 101 Continental Boulevard | 11 a.m. | RSVP here
Join Toy Association President & CEO Greg Ahearn and senior leadership for updates on Association initiatives and the opportunity to share feedback. This session is open to all members. Registration is encouraged.

Tuesday, September 15

Circana’s State of the U.S. Toy Industry | The Toy Building, 101 Continental Boulevard | 10 a.m. | RSVP here
Circana will present an overview of the current U.S. toy market, including spending trends, evolving consumer preferences, emerging categories, and the key forces shaping the industry. This session is open to all. Registration is encouraged.

The Laugh Factory Nextoy POP Event | Laugh Factory Hollywood, 8001 Sunset Blvd. | 6:30 p.m. | Secure Your Ticket
Mingle with toy industry friends during this lighthearted evening. Use the promo code “TOY” to unlock a special $30 ticket (before fees), which includes admission beginning at 6:30 p.m. for a pre-show cocktail hour in the upstairs lounge, complimentary pizza, and priority seating. Space for the cocktail hour is limited to 80 people.

Wednesday, September 16

The Toy Foundation’s Golf & Give FUNdraiser | Topgolf El Segundo | 6 p.m. | Secure Your Ticket
Join The Toy Foundation for an evening of networking, friendly competition, and giving back to children in need. Tickets are required.

Thursday, September 17

Women in Toys, Licensing & Entertainment’s 2026 Wonder Women Awards | Paramount Pictures, Hollywood | 6:30 p.m. | Secure Your Ticket
The 2026 Wonder Women Awards will shine a spotlight on the women whose vision, leadership, and commitment to excellence and innovation are making a lasting impact on the toy industry. Tickets are required.

Happy Hour | 1960 Grand Ave. | No registration required
Stop by 1960 Grand for a casual happy hour with colleagues.

Tuesday, September 22

X Tracks Licensing Summit | The Toy Building, 101 Continental Boulevard | Registration to come
Presented by X Tracks, this one-day summit explores the trends reshaping the licensing world through panels, keynotes, and fireside chats — all paired with curated networking opportunities that connect entertainment, innovation, and retail. More details and registration information to come.

The Toy Association’s In-N-Out Networking Night | The Toy Building, 101 Continental Boulevard | 5-7 p.m. | No registration required
Wrap up a day of meetings outside at the Toy Building with In-N-Out, drinks, and time to connect with the industry.

Wednesday, September 23

Main Street Play Date — a Toy Night in El Segundo | Downtown El Segundo
Continue the conversations beyond the showroom with an evening in downtown El Segundo. More info to come in the upcoming weeks.

Be sure to check back often as new events and details are added in the lead-up to market weeks.

Visit toyassociation.org/lafallpreview for more information.