Last call to register! Toy industry professionals are reminded to sign up for “Grow with TikTok Shop: Toys Edition,” a Toy Association webinar taking place Thursday, June 18 at 2 p.m. (Eastern). Registration is now open.
The webinar will cover how to successfully run a TikTok Shop, as social commerce continues to shape how consumers discover and purchase products. Topics will include:
- how to open and optimize a TikTok Shop
- key drivers of success on the platform
- how brands can lean into campaign-driven discovery to connect with today’s consumers
- the latest traffic trends and marketplace data specific to the toy industry
The webinar will be presented by Curren Flaherty, category manager, lifestyle at TikTok Shop. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open exclusively to Toy Association members at no cost. It is specifically recommended for industry professionals interested in launching or growing on TikTok Shop.
Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.