Preview & Holiday Market Prep at Your Fingertips

August 2, 2022 | Toy professionals attending The Toy Association’s 2023 Preview & 2022 Holiday Market (September 20-22) are invited to download the show’s free mobile app, powered by PlayMonster, to plan ahead and stay organized throughout the three-day event

Attendees can use the Preview & Holiday Market Mobile App to book appointments, get guidance on how best to navigate the show floor, and access information on show happenings. Users will also be able to quickly review their show schedule within the app as well as receive personalized suggestions that align with their show goals, such as exhibitor and product recommendations.

As part of its commitment to build a more environmentally conscious event, The Toy Association’s show locator guide (previously available in print) is now available exclusively through the Preview & Holiday Market Mobile App. Within the app, users can search exhibiting companies and participating showrooms by categories such as product type, exhibitor name, or even by state for those focusing on specific markets.

“For anyone attending the Preview & Holiday Market, this app, thanks to PlayMonster, is designed to help make your show experience in Dallas as seamless and successful as possible,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “No matter your business goals, the Preview & Holiday Market Mobile App will help keep you on track leading up to and during the show, and maybe even open doors to new business opportunities in the process.”

Beyond booking meetings, the app lets users explore programming taking place during the marketplace, including WiT’s Empowerment Day (September 19), the not-to-be-missed Toy of the Year (TOTY) Awards & Opening Night Party (September 20), and The Toy Foundation’s one-day diversity, equity, and inclusion (DEI) programming (September 21).

Schedule for shuttles between hotels and the Dallas Market Center, dining options, and forms for donating product to TTF’s Toy Bank collection at the show’s close will also be made available within the app during the show.

The Preview & Holiday Market Mobile App is available on iTunes or Google Play. Click here to download.

Toy companies interested in exhibiting can apply and buyers can register at An up-to-date overview of current exhibitors and the floor plan can be found here. Exhibitors are also encouraged to book an appointment with The Toy Association’s trends team as it begins to map out its 2023 toy trends report.