Newsroom

 

Secure Your Booth Space for Toy Fair® ’26

6/30/2025
As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the iconic event, taking place February 14 to 17, 2026 at the Javits Center in New York City. Potential exhibitors can apply for booth space or private meeting suite space.

 

Member Exclusive: Circana’s 2025 Global Toy Report

6/25/2025
Circana’s 2025 Global Toy Report — 2024 Year-End Data is now available exclusively to Toy Association members.

 

TAGIE Lifetime Achievement Nominations Due June 30

6/20/2025
The nomination deadline is June 30 for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards Lifetime Achievement honor. This accolade is one of several awards that will be presented during People of Play’s 18th annual TAGIE ceremony on November 8 in Rosemont, IL.

 

30 Global Toy Associations Come Together at Annual ICTI Meeting to Align & Drive Industry Growth

6/19/2025
The Toy Association’s President & CEO Greg Ahearn joined more than 30 representatives of national toy trade associations from around the world for the International Council of Toy Industries (ICTI) Annual General Meeting, held June 16 to 19.

 

‘Play in Bloom’ Giveaway from The Genius of Play™ Reaches 60,000+ Consumers

6/18/2025
Twenty-five companies participated in The Genius of Play’s “Play in Bloom” giveaway, reaching more than 60,000 consumers with creative and engaging toys for the spring season.

 

Set Yourself Up for Success at Toy Fair® with Upcoming Exhibitor Academy Sessions

6/16/2025
Toy Fair® 2026 exhibitors are encouraged to mark their calendars for several upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful show.

 

Toy Fair® 2026: Renew Exhibit Space by June 22 & Other Key Dates

6/9/2025
Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.

 

Nominations Now Open for 2025 Toy & Game Innovation Excellence Awards

6/5/2025
Nominations are now open for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by the People of Play™.

 

Circana: Toy Sales Grew 6 Percent from January to April 2025

6/3/2025
U.S. toy retail sales from January to April 2025 grew 6 percent and units sold increased 3 percent, compared to the same four-month period in 2024. Toys was the fastest growing industry in early 2025 across all industries that Circana tracks, attributed to growth associated with new Pokémon releases and collectible sports trading cards.

 

Behind the Scenes of Toy Fair® University Speaker Selection

6/2/2025
With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.

 

U.S. Appeals Court Decision Keeps Trump Administration Tariffs in Effect

6/2/2025
As previously shared in an email update to the full Toy Association membership, the U.S. Court of Appeals for the Federal Circuit has granted a stay on the U.S. Court of International Trade’s May 28 ruling that President Trump’s tariffs, imposed under the International Emergency Economic Powers Act (IEEPA), are unlawful. This stay places a temporary pause on the enforcement of the permanent injunction, allowing U.S. Customs to resume collecting IEEPA tariffs.

 

Don’t Miss the Canadian Toy Association’s Annual General Meeting June 18

5/29/2025
All toy industry professionals are invited to the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).

 

Toy Fair® 2026 Booth Renewal Applications Open June 2

5/22/2025
The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

 

The Toy Association™ Continues Advocacy on Tariff Relief in D.C.

5/19/2025
Last week, The Toy Association’s Chief Policy Officer Kathrin Belliveau continued the organization’s strong advocacy efforts in Washington, D.C. through direct engagement with policymakers and the Administration on key issues impacting the toy industry. Meetings included high-level discussions focused on tariff solutions for the toy industry and participation in a key national initiative.

 

Temporary Showroom Space Now Available for Rent at LA Toy Building

5/12/2025
As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.