Data are representative of retailers that participate in The NPD Group’s Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 85% of the Canadian retail market for toys.
| Category |
2019 |
2020 |
2019-20
% change |
| Grand Total |
$2150.5 |
$2373.6 |
10% |
| Action Figures & Accessories |
$178.5 |
$151.9 |
-15% |
| Arts & Crafts |
$97.7 |
$108.7 |
11% |
| Building Sets |
$265.5 |
$302.1 |
14% |
| Dolls |
$310.1 |
$321.7 |
4% |
| Explorative & Other Toys |
$126.2 |
$139.2 |
10% |
| Games/Puzzles |
$228.0 |
$288.8 |
27% |
| Infant/Toddler/Preschool Toys |
$304.0 |
$325.9 |
7% |
| Outdoor & Sports Toys |
$343.6 |
$440.4 |
28% |
| Plush |
$124.4 |
$112.2 |
-10% |
| Vehicles |
$126.7 |
$136.6 |
8% |
| Youth Electronics |
$45.8 |
$45.9 |
0% |
*Dollar amounts shown in millions. (Sales $MM in $C)
Source: Copyright 2020. The NPD Group, Inc. All Rights Reserved. Data are representative of retailers that participate in The NPD Group’s Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 85% of the Canadian retail market for toys.
To learn more, contact Joan Ramsay - Client Development and Industry Analyst for Canada Entertainment.