TRENDS: More Room(s) for Experience

New brand partnerships are part of the enduring and growing trend of screen tourism, which unite the worlds of tourism and entertainment and allow fans to dive deeper into the brands, programming, and celebrities they love.


Don’t Miss out on Tomorrow’s Toy Fair Exhibitor Academy Webinar

Toy Fair 2023 exhibitors are encouraged to sign up for “Toy Fair: The Basics and Beyond,” a Toy Association Exhibitor Academy webinar taking place Wednesday, December 7 at 2 p.m. (Eastern).


Toy Fair 2023 to Host “World of Toys” Pavilion by Spielwarenmesse eG

The Toy Association has announced a new partnership with Spielwarenmesse eG to bring the Nuremberg exhibition provider’s World of Toys Pavilion to Toy Fair 2023, taking place September 30 to October 3 at the Javits Convention Center in New York City.


European Union Court of Justice Annuls Titanium Dioxide Regulation

The European Union Court of Justice (ECJ) recently annulled the sections of the European Commission’s Regulation 2020/217 that classified titanium dioxide (TiO2), a substance frequently found in toys and many other consumer products, as a carcinogen.


Webinar Reminder: Plan Your Media Strategy for a Reimagined Toy Fair

Toy Fair 2023 exhibitors are encouraged to sign up for “Toy Fair: PR & Marketing Strategies for a Reimagined Show,” a Toy Association webinar taking place Wednesday, December 14.


Get 2023 Product in Front of Top-Tier Media at ‘The Play Date’

With Toy Fair’s new fall timeline, The Toy Association and Adventure Media & Events are giving toy manufacturers the opportunity to showcase their 2023 lineups to the press and select influencers in Q1 at “The Play Date.”


Squishmallows by Jazwares Wins Distinguished “Toy of the Year” Award

In time for the most critical shopping days of the year, The Toy Foundation (TTF) announced Squishmallows from Jazwares has been named the winner of both the “Toy of the Year” and the “People’s Choice” awards, as part of the 23rd edition of the Toy of the Year (TOTY) Awards & Celebration.


Canadian Toy Association Inducts 2022 Hall of Fame Members

The toy community gathered at the Canadian Toy Association’s (CTA) Hall of Fame Event at the Mississauga Convention Centre in Mississauga, Ontario to celebrate the industry’s top leaders and trailblazers.


Toy Fair 2023 to Host First-Ever Exhibit Design Awards

Toy Fair will feature the inaugural exhibit awards next fall at the show, taking place September 30 to October 3.


Learn How to Boost Your PR Strategy with Toy Fair 2023’s New Timing

An upcoming Toy Association webinar will offer Toy Fair 2023 exhibitors an overview of how to maximize PR and marketing efforts given the event’s shift in timing from February to September.


The Canadian Toy Association Names Rising Star Award Winners

The Canadian Toy Association (CTA) announced the winners of its inaugural Rising Star Awards, which recognizes emerging leaders in the toy industry whose achievements reflect exceptional growth and impact manufacturing, retail, and marketing.


The Genius of Play Launches “STEAM Playbook” on National STEAM Day

From practicing math while shopping to creating structures with marshmallows and toothpicks, The Genius of Play’s new “STEAM Playbook” features fun activities that teach kids STEAM concepts through play.


Toy Association Contributes to International Talks About Toy Safety

Toy Association staff and members attended virtual meetings over the past two weeks that brought together consumer product safety professionals from around the world to help align global toy safety standards and identify areas for improvement.


Toy Fair 2023 Exhibitors Invited to ‘The Basics and Beyond’ Educational Session

The Toy Association will host an Exhibitor Academy webinar on December 7 at 2 p.m. (Eastern) that will provide Toy Fair 2023 exhibitors with insight into the essential information they need to know as they make their plans for the show, taking place September 30 to October 3 at the Javits Convention Center in New York City.


Last Chance: Cast Your TOTY Vote for the People’s Choice Award Winner!

As The Toy Foundation’s Toy of the Year (TOTY) Award finalists and category winners are topping gift guide recommendations and kids’ wish lists this holiday season, anticipation is building for the final reveal: Which toys will win the coveted Toy of the Year and People’s Choice awards?