Learn How to Boost Your PR Strategy with Toy Fair 2023’s New Timing
November 10, 2022 | An upcoming Toy Association webinar will offer Toy Fair 2023 exhibitors an overview of how to maximize PR and marketing efforts given the event’s shift in timing from February to September. The one-hour webinar will provide exhibitors with tips on how to approach their media strategy as they begin to plan for next fall.
Taking place Wednesday, December 14 at 2 p.m. (Eastern), “Toy Fair: PR & Marketing Strategies for a Reimagined Show” will cover how exhibitors should be prepared with merchandising their booth, activating influencers, targeting media, assessing “sneak peeks,” current and long lead opportunities, and other promotional opportunities available at the show.
The webinar will be presented by The Toy Association’s Executive Vice President of Marketing Communications Adrienne Appell and Director of Sales Laura Mangiaracina, and moderated by Senior Director of Market Research & Data Strategy Anne McConnell.
The session is open to all Toy Fair 2023 exhibitors; it is specifically recommended for individuals involved in public relations, marketing, advertising, and social media promotion.
Questions about this webinar and other educational opportunities The Toy Association offers may reach out to Anne McConnell, senior director of market research & data strategy.
Toy Fair will take place September 30 to October 3 in New York City. Attendee registration will open spring 2023. Visit ToyFairNY.com to learn more.