Share Your 2023 Products with The Toy Association’s Trends Team for Potential Media Opportunities

December 22, 2022 | A new year brings a new slate of innovative products coming to market, and The Toy Association’s trends team is scouting new-for-2023 toys, games, and playthings to highlight in media opportunities throughout the year. Opportunities for potential inclusion include TV segments, trade articles, media interviews, and more.

The Association will also host its annual “Toy Trends Briefing” on March 8 at The Play Date, taking place in New York City, where the team will unveil the top toys and play trends of 2023 to media and play professionals featuring product examples from Toy Association member companies.

“Our trends team is constantly tracking what’s happening in the toy aisle and what outside influences are impacting toy trends,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “We’re seeking creative and inventive products that will have an impact on the play landscape in 2023, and we welcome all toy manufacturers to share their upcoming lineups with us.”

Companies that would like to have their products considered for the presentation and additional TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch. Note: Priority for all media and promotional opportunities is given to Toy Association members.

For questions or to schedule a virtual meeting with The Toy Association’s trends team, contact Jennifer Lynch.

Visit toyassociation.org/playdate to learn more about The Play Date.