The Toy Association Featured on “Association Leadership Radio” & “Mindful Mama Mentor” Podcasts

December 20, 2022 | The Toy Association and several of its initiatives, including The Genius of Play, STEAM Accreditation program, and Holiday 2022 STEAM Toy Guide, were featured on episodes of “Association Leadership Radio” and the “Mindful Mama Mentor” podcasts.

During both episodes, Anna Yudina, senior director of marketing initiatives at The Toy Association, discussed The Genius of Play, the Association’s consumer-facing resource that champions the benefits of play, and how families and educators can find play ideas for kids of all ages.

“A lot of parents and educators understand the benefits of play, but they get stuck on how to translate that into engaging experiences for kids. … We provide tons of play ideas and ready-to-use activities,” Yudina said on “Association Leadership Radio.” “For educators, there is also a big need for play-based lessons and learning activities that they can show in the classroom, after school, and camp. … We try to make it easier for families to bring more play into their lifestyles and for educators to teach kids through play.”

Yudina also gave an overview of the Association’s mission of empowering and serving the toy, play, and youth entertainment community, and the importance of the first annual Holiday 2022 STEAM Toy Guide, which is filled with officially accredited STEAM toys that engage kids in educational play.

Listen to the full “Association Leadership Radio” podcast episode here and the “Mindful Mama Mentor” episode here.