Member Exclusive: Latest Trend Hunter Report Analyzes Digital Influence on Analog Experiences

April 11, 2023 | Toy Association members can now access a new, free Trend Hunter report that explores the creative ways brands are fusing technology with classic play and learning experiences.

“Available to Toy Association members, this latest Trend Hunter report provides valuable insights into how companies are adapting to the changing demands of today's youth market, including creating toys based on the metaverse and developing podcasts that help teach kids a new language,” said Anne McConnell, senior director of market research & data strategy at The Toy Association.

Some of the key trends and examples highlighted in this report include:

  • Metaverse Toys — As the potential of the metaverse expands and businesses find new ways to adapt their models to this virtual realm, brands are creating toys that can be used as collectors’ items or roleplay games in digital worlds. Interest in the metaverse comes from kids engaging with brands in ways that have real-world impacts. Walmart Land and Walmart’s Universe of Play offer immersive experiences on Roblox, while Marvel launched its first-ever Spider-Man NFT collectibles.
  • Culinary Content — Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members. Examples include Yoto’s audio cook-along series and Avocados from Mexico’s interactive, kid-friendly cooking lab.
  • Language Learning — Brands are exploring innovative ways to teach children new educational subjects like speaking a new language, with language-teaching podcasts like “DISO” leading the way. Available in English, French, and Spanish, DISO features original and licensed programming, including an animated series, and aims to help kids ages 3 to 9 develop communication and cultural skills that are essential for becoming global citizens.
  • Social Sensory — The ASMR trends that have become so popular on various social media platforms are now being adapted into kid-friendly formats — and with a digital twist. LEGO launched a “white noise” Spotify album for users to listen to as they build with the iconic blocks, while Flycatcher’s TapTap adds a tech element to fidget toys with five button-tapping games kids can play.

This report is the latest in a series from Trend Hunter that is exclusive to Toy Association members. These reports offer in-depth perspectives and trends in various areas related to the toy industry and youth markets to help spark unique ideas. For additional relevant trends, members can click on the report’s consumer insights examples, scroll down, and click the images for further information. has accumulated nearly 3 billion views from more than 100 million visitors. The data research company helps clients “Dive Deeper,” “Work Smarter,” and “Save Effort” in order to increase the overall success of their companies and brands.