Strong Global Interest for Toy Fair 2023®: 96 Percent of Exhibit Space Already Sold

toy-fairMay 2, 2023 | Attendee and exhibitor registration for Toy Fair® has been open less than a month and global attendance is already high, with dozens of nations currently represented by registered attendees and 96 percent of exhibit space sold out. The reimagined show is set to take place September 30 to October 3 in New York City.

The internationally recognized event has so far garnered the attention of retailers including Aldi, Amazon, Canadian Tire, Claire’s, Costco, FYE, Hobbytown, Hot Topic, Learning Express, Macy’s, Target, QVC, Walmart, and many more.

Global interest in the event is strong, with registered attendees representing Australia, Brazil, Belgium, Canada, Germany, Hong Kong, Israel, South Korea, Mexico, the Netherlands, Nigeria, Peru, Poland, Spain, Turkey, and dozens more. Representatives from 47 U.S. states are currently registered.

New for the 2023 show is the World of Toys Pavilion, presented by Spielwarenmesse eG, which will help connect international brands and playthings exhibiting at the show with buyers looking to source export-ready products from around the world.

“With a significant international presence expected at Toy Fair, the mood is high for a successful event,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Toy Fair continues to be a major draw for the entire international toy & play community seeking both U.S. and international playthings and trends shaping the future of play.”

Once registered to exhibit, companies can explore booth initiatives and opportunities new for 2023, including the Visual Merchandising Initiative and the Exhibit Design Reimagination Awards. The Toy Fair University calendar is already filling up with session details; attendees can learn more here.

Attendees can also take advantage of on-site and online sponsorship opportunities to stand out before, during, and after the event, including the recently announced Hot for Holiday Showcase, designed to help buyers and media scout the most sought-after toys and games of Q4 2023 in the Javits Center’s high-traffic Crystal Palace lobby.

With 96 percent of exhibit space sold, space is limited but still available in areas including Toy Fair’s Launch Pad, the show’s dedicated space for first-time exhibitors including up-and-coming toy inventors and international companies interested in expanding their products to the U.S. Companies are encouraged to act fast and contact their account executive: Simon Yung (A–G); Stacy Liebensohn (H–P); or Michael Lynch (Q–Z).

Toy Fair will take place September 30 to October 3 in New York City. Attendee registration is now open. Visit to learn more.