‘Spring into Play’ Giveaway from The Genius of Play™ Reaches 74,000+ Consumers

May 15, 2024 | Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season. From a foldable piano from Mukikim and a pickleball set from Watchitude Toys to a bubble-making kit from Dr Zigs and many more, one product (or product bundle) from each participating company was featured on The Genius of Play’s Facebook and Instagram.

Starting in March and running through the end of April, two to three companies were spotlighted each week on both social media platforms. To enter the giveaway, consumers responded to tailored prompts within each post’s caption, driving organic engagement with The Genius of Play and the featured companies. Anyone who commented on a post was entered into the drawing, and one winner was chosen at random from either platform. The social media campaign accumulated 6,685 total entries and 71,805 impressions, reaching 74,176 consumers during the spring season.

Open to any company interested in participating, the campaign was a free promotional opportunity allowing companies to tap into The Genius of Play’s social media audience of parents, caregivers, and educators and showcase the developmental and fun aspects of their products. Any members interested in future opportunities may contact The Toy Association’s Janis Zegman.

The Toy Association’s Genius of Play initiative is a leading resource on the physical, cognitive, social, and emotional benefits of play that serve children throughout their lives. Targeted to parents, teachers, and consumers, The Genius of Play’s website offers expert advice from play and child experts, play ideas, and resources for teachers. Follow The Genius of Play on Facebook and Instagram.