Toy Fair® Buyer Registration off to Strong Start

October 8, 2024 | Hundreds of retail outlets have already committed to attend Toy Fair® 2025, the largest and most influential toy & play industry event in North America. With registration officially open for just one week, nearly 700 individual retail outlets and attendees representing 54 countries have secured their spots to attend the global event, taking place March 1 to 4 at the Javits Center in New York City.

“For well over 100 years, Toy Fair has brought toy and play professionals together to do business, grow their networks, and see the latest trends,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “With the early commitment of so many power buyers representing the gamut of decision-makers from specialty stores to mass-market retailers, and strong international interest in the upcoming show, Toy Fair 2025 is shaping up to be THE place for where innovation and collaboration thrive, showcasing the best of what the toy industry has to offer.”

Among the outlets registered to date, half of the top 25 global retailers are confirmed, including Amazon, Barnes & Noble, Five Below, Macy’s, Target, TJ Maxx/Marshalls, Walmart, and more.

International interest continues to surge, with retailer registration so far representing 31 countries, with a current total of 54 countries represented by a full array of toy and entertainment professionals that comprise the breadth of the entire play ecosystem, emphasizing the enduring global significance of Toy Fair and its appeal to buyers and industry professionals worldwide.

Toy Fair is the ultimate destination for discovering the latest innovations and trends that will define the toy market in the coming year. In addition to discovering product across the equivalent of eight football fields filled with new toys and games, attendees can benefit from business, networking, and educational opportunities, including Toy Fair University, unique product discovery zones like the Launch Pad for new exhibitors and Baby PLAYce, and the Creative Factor program for inventors and designers. More updates on educational sessions and networking events will be announced in the coming weeks.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open.

Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.