Maximize Your Exposure at Toy Fair® 2025: Exclusive Media Opportunities
February 6, 2025 | With hundreds of reporters from media outlets attending Toy Fair® in search of the hottest new toys, exhibitors have a prime opportunity to maximize brand visibility and connect with key industry professionals at the show, taking place March 1 to 4 at the Javits Center in New York City.
Exhibitors are encouraged to take advantage of all the features of the
Toy Fair ‘25 Online Press Room – managed by Virtual Press Office/PR Newswire, which provide exposure before, during, and after Toy Fair.
1. Free Promotions Through your Online Directory Profile
Brand new this year, we're offering two complimentary collateral slots for your online directory profile, regardless of your listing level! Enhance your profile with press releases, catalogs, brochures, and more to help keep your brand top-of-mind for media and attendees. All exhibitor collateral is featured in the Toy Fair Online Press Room.
To get started, simply log in to the Exhibitor Resource Center, navigate to "Complete Your Profile," and click the blue "Collateral" heading to upload your materials.
2. PR Newswire Press Release Distribution
Whether you’re unveiling new products, announcing partnerships, or celebrating awards, Toy Fair is the perfect opportunity to share your news with media, attendees, and beyond. Starting at just $450, all PR Newswire press release options include: posting to the Toy Fair Online Press Room, email delivery to the registered media list, an embedded link back to your Online Directory Profile within the release – and distribution to thousands of points on your chosen news line.
To order and submit your press release, login to the Exhibitor Resource Center and find the “PR Newswire” section. Note: press releases must be paid for prior to upload.
Don’t miss these key opportunities to gain more exposure before, during, and after Toy Fair!
For more details or to get started, visit the Exhibitor Resource Center or contact Parker Heaps, Exhibitor Engagement Manager, at pheaps@mapyourshow.com or 202.707.0151.
For any questions regarding media relations at the show, contact Kristin Morency Goldman, The Toy Association’s senior director of strategic communications.
Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open. Limited space is available to secure a spot to exhibit. Visit ToyFairNY.com to learn more and follow #ToyFairLife for the latest show updates.