Showcase Your Brand with an Ad in the 25th TOTY Awards Program

January 13, 2025 | The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program. It’s an opportunity to congratulate the award finalists, honor a Toy Industry Hall of Fame inductee, or show your support for The Toy Foundation’s work in front of hundreds of toy industry leaders and colleagues.

Advertisements range from quarter- to full-page sizes and start at $2,500. All proceeds from the sales support The Toy Foundation’s (TTF) work delivering the power of play to children and families when they need it most. Contact TTF staff to learn more and reserve your ad before they sell out!

“The TOTY Awards event is a critical fundraiser to unite the industry’s collective philanthropy in support of your Foundation. We are deeply appreciative of each company’s support, be it through an advertisement or sponsorship,” said Pam Mastrota, executive director of The Toy Foundation.

The TOTY Awards program will feature a listing of all TOTY Awards finalists, special recognition of the 2025 Toy Industry Hall of Fame inductees, and impactful stories about each of TTF’s programs. The evening’s sponsors, including Presenting Sponsors Amazon, Hasbro, and Mattel, will also be acknowledged through featured advertisements within the program.

The TOTY Awards will take place on Friday, February 28 at Cipriani 42nd Street in New York City. Guests will have the opportunity to network with industry leaders, participate in a unique auction, and enjoy delicious food and drink, all while witnessing history being made as the top toys, games, and industry icons are honored. Tickets are available for purchase online.

To learn more about TTF and its programs, visit ToyFoundation.org or contact TTF staff.