Stay Ahead of the Game with Toy Fair® University's Summer Series

toy-fair-university-logoJuly 16, 2025 | Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this summer.

The sessions, recorded at Toy Fair 2025, are being released online through August on ToyFairNY.com. The virtual learning sessions offer a convenient and flexible way to explore topics shaping the toy industry.

The full lineup includes more than 20 sessions, featuring both 20-minute solo speaker presentations and 40-minute panel discussions. Toy Fair University covers a diverse range of subjects, from the latest tech trends to licensing, brand protection, design, and more.

Some of the top-viewed presentations available now include:

  • The Licensing Trends Driving Toy Sales
    Discover the licensing trends shaping toy sales in 2025 with insights from Licensing International. Despite recent challenges, beloved brands, evergreen properties, and the rise of the kidult demographic continue to drive consumer interest.

  • Toy Package Design: Mass vs Specialty Markets
    This session explores the distinct approaches to toy packaging in mass and specialty markets, highlighting how design strategies shift to meet audience expectations, build brand loyalty, and influence purchase decisions. Learn how packaging connects with consumers and why one size doesn’t fit all.

  • How Toy Companies Have Transitioned from TV to Digital
    Mobile gaming and YouTube have become essential to digital marketing. Learn how to connect with your audience and overcome challenges when creating effective digital media plans.

  • Beyond Chatbots: What Lies Ahead for Kids and AI
    This panel explores the future of AI in play and how it’s moving beyond basic chatbot interactions. Learn how toy companies are creating more meaningful, creative experiences that give kids a sense of agency, imagination, and engagement.

Toy Fair 2026 will take place February 14 to 17 at the Javits Center in New York City. Click here to learn more.

Thought leaders interested in presenting at Toy Fair University 2026 can apply through August 22. Questions about Toy Fair University may be directed to Jackie Retzer, The Toy Association’s senior director of event management.