Canadian Sales Data

 

Annual Canadian Sales Data

 

Sales are representative of retailers that participate in Circana's Retail Tracking Service. Circana's current estimate is that the Retail Tracking Service represents approximately 66% of the Canadian retail market for toys.

Category 2021 2022 2021-22
% change
Grand Total $2,374 $2,408 1%
Action Figures & Accessories $131 $158 21%
Arts & Crafts $109 $104 -5%
Building Sets $300 $304 1%
Dolls $255 $245 -4%
Explorative & Other Toys $165 $158 -4%
Games/Puzzles $319 $306 -4%
Infant/Toddler/Preschool Toys $286 $285 0%
Outdoor & Sports Toys $493 $462 -6%
Plush $133  $190 43%
Vehicles $137 $154 13%
Youth Electronics $47 $43 -9%

*Dollar amounts shown in millions. (Sales $MM in $CAD)

 

Source: Circana/Retail Tracking Service, Canada, 2022 vs. YA
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To learn more, contact Jeff Bowes, Director, Client Development and Industry Analyst, Canada Entertainment.