Sales are representative of retailers that participate in Circana's Retail Tracking Service. Circana's current estimate is that the Retail Tracking Service represents approximately 66% of the Canadian retail market for toys.
| Category |
2021 |
2022 |
2021-22
% change |
| Grand Total |
$2,374 |
$2,408 |
1% |
| Action Figures & Accessories |
$131 |
$158 |
21% |
| Arts & Crafts |
$109 |
$104 |
-5% |
| Building Sets |
$300 |
$304 |
1% |
| Dolls |
$255 |
$245 |
-4% |
| Explorative & Other Toys |
$165 |
$158 |
-4% |
| Games/Puzzles |
$319 |
$306 |
-4% |
| Infant/Toddler/Preschool Toys |
$286 |
$285 |
0% |
| Outdoor & Sports Toys |
$493 |
$462 |
-6% |
| Plush |
$133 |
$190 |
43% |
| Vehicles |
$137 |
$154 |
13% |
| Youth Electronics |
$47 |
$43 |
-9% |
*Dollar amounts shown in millions. (Sales $MM in $CAD)
Source: Circana/Retail Tracking Service, Canada, 2022 vs. YA
All Rights Reserved.
To learn more, contact Jeff Bowes, Director, Client Development and Industry Analyst, Canada Entertainment.