Newsroom

 

Toy Fair® 2026: Renew Exhibit Space by June 22 & Other Key Dates

6/9/2025
Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.

 

Nominations Now Open for 2025 Toy & Game Innovation Excellence Awards

6/5/2025
Nominations are now open for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by the People of Play™.

 

Circana: Toy Sales Grew 6 Percent from January to April 2025

6/3/2025
U.S. toy retail sales from January to April 2025 grew 6 percent and units sold increased 3 percent, compared to the same four-month period in 2024. Toys was the fastest growing industry in early 2025 across all industries that Circana tracks, attributed to growth associated with new Pokémon releases and collectible sports trading cards.

 

U.S. Appeals Court Decision Keeps Trump Administration Tariffs in Effect

6/2/2025
As previously shared in an email update to the full Toy Association membership, the U.S. Court of Appeals for the Federal Circuit has granted a stay on the U.S. Court of International Trade’s May 28 ruling that President Trump’s tariffs, imposed under the International Emergency Economic Powers Act (IEEPA), are unlawful. This stay places a temporary pause on the enforcement of the permanent injunction, allowing U.S. Customs to resume collecting IEEPA tariffs.

 

Behind the Scenes of Toy Fair® University Speaker Selection

6/2/2025
With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.

 

Price Reduced for Temporary Showroom Space at The Toy Building this Fall

5/30/2025
In a move to support the toy industry, The Toy Association™ has set a flat rate of $29 per square foot for all temporary showroom space at The Toy Building in El Segundo this fall.

 

Don’t Miss the Canadian Toy Association’s Annual General Meeting June 18

5/29/2025
All toy industry professionals are invited to the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).

 

Toy Fair® 2026 Booth Renewal Applications Open June 2

5/22/2025
The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

 

The Toy Association™ Continues Advocacy on Tariff Relief in D.C.

5/19/2025
Last week, The Toy Association’s Chief Policy Officer Kathrin Belliveau continued the organization’s strong advocacy efforts in Washington, D.C. through direct engagement with policymakers and the Administration on key issues impacting the toy industry. Meetings included high-level discussions focused on tariff solutions for the toy industry and participation in a key national initiative.

 

Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement

5/19/2025
Nominations are now open for the prestigious Lifetime Achievement honor at the 2025 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP). Taking place on November 8, this year’s event marks the TAGIEs’ 18th year celebrating the outstanding innovators, designers, retailers, suppliers, PR professionals, and marketers who drive creativity and success across the global toy and game industry.

 

U.S. & China Reach 90-Day Trade Agreement to Lower Tariffs & Suspend Retaliatory Measures

5/12/2025
The U.S. and China have announced a new trade agreement that will reduce tariffs and temporarily pause retaliatory actions for 90 days, effective May 14.

 

Temporary Showroom Space Now Available for Rent at LA Toy Building

5/12/2025
As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.

 

The Toy Association™ Launches Toy Fair® University Content Series this Summer

5/9/2025
The Toy Association™ is making all Toy Fair® 2025 educational programming accessible to all toy industry professionals through on-demand videos captured from the Toy Fair University stage.

 

Join the Canadian Toy Association’s Annual General Meeting & Reception

5/6/2025
Registration is now open for the Canadian Toy Association’s (CTA) Annual General Meeting and Networking Reception, taking place Wednesday, June 18 from 4 to 8 p.m. at Spin Master’s Toronto headquarters (225 King Street West).

 

Toy Association Advocacy in Action

5/6/2025
From international toy safety standards alignment to U.S. state-level regulations, our team is working to ensure the toy community’s voice is heard at every level government.