Newsroom

 

The Toy Association™ Shares Play Ideas & Activities for International Day of Play

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

 

Protecting Your Company is Our Priority: Webinar to Provide Overview of Toy Association’s Advocacy

An upcoming Toy Association webinar will provide participants with an overview and understanding of the legislative and regulatory advocacy efforts Association staff undertake on behalf of members and the industry at large.

 

Visual Merchandising Initiative Returns to Toy Fair® 2025

All Toy Fair® attendees will once again feel a more open and welcoming experience walking around the exhibit floor as the visual merchandising initiative returns to the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.

 

Register Today for The Toy Association’s LA Fall Preview Networking Party

The buzz is getting louder each day for The Toy Association’s LA Fall Preview, including the marquee networking event taking place on Tuesday, September 10. All toy industry professionals are invited to attend and encouraged to register.

 

Toy Fair® 2025 Exhibitors Invited to ‘Basics and Beyond’ Educational Session

The Toy Association™ will host the first of six Toy Fair 2025 "Exhibitor Academy" webinars on June 12 at 2 p.m. (Eastern), providing exhibitors with the essential information they need to know as they make their plans for the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.

 

‘Spring into Play’ Giveaway from The Genius of Play™ Reaches 74,000+ Consumers

Thirty-four companies participated in The Genius of Play’s “Spring into Play” giveaway, reaching more than 74,000 consumers with creative and engaging toys for the spring season.

 

The Toy Association™ Offers Shareable Playbooks for International Day of Play

Ahead of the inaugural International Day of Play on June 11, The Toy Association™ is sharing resources biweekly from its Genius of Play initiative for play professionals to share with their networks.

 

Applications Now Open to Present at Toy Fair® University

Calling all toy industry thought leaders: The Toy Association™ is now accepting presentation applications for Toy Fair® University, taking place throughout the show from March 1 to 4, 2025 at the Javits Center in New York City.

 

Private Meeting Spaces Available at Toy Fair® 2025

Manufacturers, retailers, and entertainment companies attending Toy Fair have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a meeting room at the show.

 

Now Available: Exclusive Circana Report on Toy Shopper Behavior

Toy Association members are encouraged to take advantage of a new report that features exclusive insights from Circana on the evolving dynamics of consumer toy shopping, including the factors shaping purchase decisions and their impact on current shopping trends.

 

Genius of Play Ambassador Spotlight: PlanToys’ Laura Dattile

Toy News Tuesday editors sat down with Dattile about how she got her start in the industry, the importance of playing at every age, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.

 

The Toy Association™ Champions Small Businesses Year-Round

Ed Desmond, executive vice president of global government & regulatory affairs at The Toy Association™, shares how the Association’s advocacy work supports and unifies the toy industry.

 

Global Companies Join The Toy Association’s LA Fall Preview

Momentum is building for The Toy Association’s LA Fall Preview, with nearly 70 percent of available showroom space already sold. Taking place at 2250 East Imperial highway in El Segundo, in the heart of the LA “toy district,” the marketplace will welcome Hasbro, LEGO Systems, Inc, Crazy Aaron’s, Elenco, Horizon Group USA, and more as the toy industry gathers for preview activity in the fall, including a dedicated Toy Association market week from September 9 to 13.

 

Access Exclusive Insights with Toy Fair® University's Ongoing Education Series

Toy industry professionals are encouraged to continue taking advantage of the ongoing rollout of Toy Fair® University educational sessions, which The Toy Association™ makes available through on-demand video presentations.

 

The Toy Association™ Champions Industry Interests at Forums Worldwide

Beyond legislative activity, The Toy Association’s Global Government & Regulatory Affairs team actively participates in conferences worldwide and engages with coalition partners from diverse industries to advocate on critical issues pertinent to the toy sector.