Newsroom

 

Toy Trends: Recording Now Available

3/17/2025
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

 

The Toy Association’s Toy Building Sees Strong Demand as First Leasing Floor Sells Out

3/14/2025
The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.

 

Toy Fair’s Student Congress Welcomes Hundreds of Students Interested in Toy Careers

3/13/2025
Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.

 

119th Toy Fair Unites Global Play Community to Drive Business Growth & Celebrate Latest Innovations

3/10/2025
The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.

 

Tariffs on Imports from China Rise to 20% as Mexico & Canada Paused Until April 2

3/7/2025
As previously shared in an email update to the full Toy Association membership, President Trump has announced a delay in the implementation of tariffs on goods imported from Mexico and Canada until April 2. This decision follows the president’s March 3 announcement of sweeping 25 percent tariffs on goods entering the United States from Mexico and Canada, which initially took effect at 12:01 a.m. on March 4.

 

The Toy Association™ Addresses Global Product Safety at International Symposium

3/6/2025
Toy Association staff attended and led a panel discussion at the International Consumer Product Health and Safety Organization (ICPHSO)’s 2025 Annual Meeting & Training Symposium. The international symposium, which took place February 16 to 20 in Orlando, Florida, brought together product safety professionals from around the world to discuss product safety compliance in the ever-changing global marketplace.

 

Toy Fair® Celebrates Standout Booth Designs with 2025 Reimagination Awards

3/3/2025
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

 

Toy Fair® Safety & Legislative Seminar Tackles Industry-Impacting Issues

3/3/2025
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including an update on the Association’s ongoing advocacy against tariffs on toys.

 

The Toy Association™ Elects New Board Members & Outlines Future Plans at Annual General Meeting

3/2/2025
The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.

 

Imagination Meets Innovation at Iconic 119th Toy Fair® in NYC

3/1/2025
Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.

 

Top Toy Trends Unveiled at Toy Fair®

3/1/2025
The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.

 

Toy Fair® Kicks off This Weekend in NYC

2/27/2025
Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

 

25th Anniversary Toy Fair® POP Pub Event Benefits the Young Inventor Challenge®

2/25/2025
People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy. In honor of the 20th anniversary of the Young Inventor Challenge® (YIC), all ticket sales will directly benefit the program that inspires and empowers young toy and game innovators.

 

Countdown to Toy Fair®: Top 6 Tips for a Successful Show

2/24/2025
The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City. Whether you’re going to be at Toy Fair as an exhibitor or an attendee, here’s what you need to know to maximize your experience.

 

USTR Opens Reciprocal Trade Comment Period

2/24/2025
As previously shared in an email update to the full Toy Association membership, the Office of the United States Trade Representative (USTR) opened a comment period on reciprocal trade, following President Trump’s announcement of the “Fair and Reciprocal Tariff Plan.” Toy manufacturers are urged to submit comments on behalf of their companies if this issue impacts their sourcing countries and export models.